The brand design of iStackAcademy was an online sports betting company that was to evoke a sense of luxury, sophistication, and exclusivity. The logo design was created with sports badging in mind pulling inspiration from a few MLS soccer teams. It's elegant, and easily recognizable, with a color scheme of gold and black reflects the brand's high-end positioning and exclusivity of being a member. Helevetica Neue was used for the logo, along with the Winged "S" to convey that you can fly high with large wins in this betting community, also tying into the sports theme of the logo and throughout the brand.